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We're rolling out a new Link Strategy service, which will be included in your plan with us, gratis!

Here's the reality: you need backlinks. I need backlinks. We all need backlinks so that we become more "authoritative" in the eyes of Google. To pursue backlinks requires great care, given Google's guidelines that links must be earned naturally.

To start, we complete a full evaluation of your Link Profile (who is linking to you). A Link Profile has many variables, including the anchor text. This anchor text might say click here or buy these spoons or yoursite.com. There are certain patterns to these links across all websites, which affects your search results.

If you want to give Link Building a try in-house, we'll be providing link opportunities you can pursue (see Mentions below). For instance, if your company was mentioned in an article but didn't receive a link, then we'll flag that for you and suggest an outreach message.

We will also create a proposed Blogger Outreach campaign for you. This optional campaign is an add-on service. It is designed to be completely hand-off on your part, yet highly tailored to your Link Strategy and Link Profile.

Keep an eye out for your Link Strategy and proposed Blogger Outreach campaign, coming soon!
Our Blogger Outreach program, where we procure valuable backlinks to your site from relevant, quality blogs, is now in beta, and all clients are eligible for an introductory rate. Here's the best part: this involves NO time investment from you - we take care of everything!

We have long leaned towards a strategy of producing great content and naturally acquiring links as a result. However, this passive link acquisition strategy may not produce results for key product and services pages, and thus we've extensively researched ways to create more visibility for the most important pages on a website. This program also makes good sense for a ground-up brand launch with a new web presence.

Blogger Outreach Campaigns are an add-on service. Earmarking some budget towards link development can accelerate visibility in search results. This new program is complementary to our included Local SEO service, where we are actively building your business listings (Citations). If you're interested, contact us today!
As you can see from this September update, we're spending a lot of time and energy on link building. Much of the planning on our end has been building services that are included in your plan and also add-on Campaigns that provide further help to your search presence.

One service we are developing is Mentions. We find that brands and organizations often receive a mention from a website, but not a coveted backlink. Over the next month or so, we'll be alerting you to those Mentions, and providing some copy so that you can reach out via email requesting a backlink.
Thank you for the trust and confidence you've placed in us!