In September, we continued our focus on link building with the development of new services, including Mentions! We have found that brands and organizations often receive a mention from a website, but not a coveted backlink.

We now alert you to those Mentions, often the same day it's published! We evaluate how valuable acquiring a backlink may be, and we provide contact information when available and recommended copy so that you can reach out via email to request a backlink.

For clients on our WOLF and BEAR plans, we'll even do the outreach - we just need access to an email on your domain. The next time you receive a Mention, we'll be in touch!

Competing in organic search results requires a robust content strategy. One way to compete is to write the very best possible article on a subject. Some refer to these as skyscraper pages, so named because they stand out above all the other articles on that topic. In covering a topic comprehensively, these pages tend to have high word counts, multiple images, infographics and more.

Well, we're putting together an awesome on-demand Topic Research service. This will provide a clear roadmap to building a best-on-the-web skyscraper page. If this sounds super interesting, and you just can't wait, get in touch right away. Otherwise, we'll be in touch soon to coordinate your first Topic Research doc.

We've rolled out a new Link Strategy service, included in your plan with us, gratis! You've received your first Link Strategy email update, and we'll continue to deliver this monthly.

Here's the reality: you need backlinks. I need backlinks. We all need backlinks so that we become more "authoritative" in the eyes of Google. To pursue backlinks requires great care, given Google's guidelines that links must be earned naturally.

Each month, we complete a full evaluation of your Link Profile (who is linking to you). A Link Profile has many variables, including the anchor text. This anchor text might say click here or subscribe now or yoursite.com. There are certain patterns to these links across all websites, which affects your search results.

If you want to give Link Building a try in-house, we'll be providing link opportunities you can pursue (see Mentions above). We will also create a proposed Blogger Outreach campaign for you each month. This optional campaign is an add-on service. It is designed to be completely hand-off on your part, yet highly tailored to your Link Strategy and Link Profile.

We are so pleased to the strong start and results of our Blogger Outreach program, where we procure valuable backlinks to your site from relevant, quality blogs. Here's the best part: this involves NO time investment from you - we take care of everything!

Blogger Outreach Campaigns are an add-on service. All clients are eligible for an introductory rate of $400/month, and we are recommending 3-month or 6-month campaigns.

Earmarking some budget towards link building can accelerate visibility in search results. This new program is complementary to your included services: Mentions and Local SEO, where we are actively building your business listings (Citations).

If you're interested in a Blogger Outreach campaign, contact us today!