Client Update – December 2018 | Tribal Core

The world of digital advertising changes incredibly fast. How we advertise today is remarkably different than two years ago. Perhaps the most notable change is the increase in Facebook Advertising spend, now comprising about 50% of our client portfolio.

We've started running audits for our clients, focused on conversion tracking, pixel implementation, and campaign types. We'll soon be bringing you more insight into campaign performance, coverage, remarketing opportunities and much more.

In our Blogger Outreach program, we procure valuable backlinks to your site from relevant, quality blogs. Here's the best part: this involves NO time investment from you - we take care of everything!

Blogger Outreach Campaigns are an add-on service. All clients are eligible for an introductory rate of $400/month, and we are recommending 3-month or 6-month campaigns.

Earmarking some budget towards link building can accelerate visibility in search results. This new program is complementary to your included services: Mentions and Local SEO, where we are actively building your business listings (Citations).

If you're interested in a Blogger Outreach campaign, contact us today!

Brands and organizations often receive a mention from a website, but not a coveted backlink.

We now alert you to those Mentions, often the same day it's published! We evaluate how valuable acquiring a backlink may be, and we provide contact information when available and recommended copy so that you can reach out via email to request a backlink.

For clients on our WOLF and BEAR plans, we'll even do the outreach - we just need access to an email on your domain. The next time you receive a Mention, we'll be in touch!

Competing in organic search results requires a robust content strategy. One way to compete is to write the very best possible article on a subject. Some refer to these as skyscraper pages, so named because they stand out above all the other articles on that topic. In covering a topic comprehensively, these pages tend to have high word counts, multiple images, infographics and more.

Try our awesome on-demand Topic Research service. This will provide a clear roadmap to building a best-on-the-web skyscraper page. In this introductory period, we are offering this service gratis to all clients.

View one client's amazing guide to Barolo Wine, and try not to start planning your next trip to Italy.

Did you know we help out every client who is eligible for a Google My Business account? A GMB profile is available to any company with an actual place of business. Even if you work out of home, you can establish a GMB profile, hide your home address and establish a service area.

You might not know that Google recently closed their Google+ service and has been placing greater emphasis on participating in GMB. We're developing fresh, new guidance for our clients, including the recommendation of regular posting on your GMB profile. If you don't yet have your Google My Business account in place, or you aren't sure if you are eligible, be sure to get in touch, and we'll walk through it with you.

Thank you for the trust and confidence you've placed in us!