If you've been around a while, chances are you have some old content on your site that isn't ranking and isn't doing you any good. In fact, you could be hurting your overall SEO efforts by diluting the flow of authority through your site.
Addressing old content can reap benefits. For one client in the professional services industry, we identified an old blog post that ranked decently for some fairly competitive search phrases. We put together a suite of recommendations, including fresh content based on our research.
Those updates pushed this blog post to #1 for a highly relevant and competitive keyword search in Google's organic results, for which competitors are paying up to $21 per click. Traffic to this page has gone up 38% in the last 30 days!
This was a great opportunity to make a big impact with modest effort. Let's talk more about how we can do the same for you!
Addressing old content can reap benefits. For one client in the professional services industry, we identified an old blog post that ranked decently for some fairly competitive search phrases. We put together a suite of recommendations, including fresh content based on our research.
Those updates pushed this blog post to #1 for a highly relevant and competitive keyword search in Google's organic results, for which competitors are paying up to $21 per click. Traffic to this page has gone up 38% in the last 30 days!
This was a great opportunity to make a big impact with modest effort. Let's talk more about how we can do the same for you!
Having proudly served over 200 clients since 2002, one thing we're keenly aware of is the fact that marketing strategies that work today may not work tomorrow. And what worked last year may not work today. This knowledge implores us to continually invest time and resources into R&D. Reading, building and experimenting are all par for the course. Much of this work gets layered on top of longstanding best practices and webmaster guidelines issued by Google.
Our hard work pays off when we see the needle move for clients.
One client in the higher education industry has seen organic traffic go up by 32% in a year-over-year analysis, with New Users to the website up 35% in the same time period. Our focus has been on solid SEO practices and developing a content strategy for a client that doesn't have a lot of time and resources to produce that much content.
Another client in the b2b space came aboard November 1st, and their organic traffic is up 67%! We've focused on technical SEO changes, and overhauling their approach to Content Strategy. Google has responded quickly, which feeds the fire for continued attention to producing great content for their target audience.
It's rewarding sharing case studies with our clients and prospects alike. If you have a friend of business associate who may be in need of digital marketing services, please introduce us! We're happy to pay a referral fee, and we know that earning your recommendation is a validation of the trust and responsibility you've placed in Tribal Core.
Our hard work pays off when we see the needle move for clients.
One client in the higher education industry has seen organic traffic go up by 32% in a year-over-year analysis, with New Users to the website up 35% in the same time period. Our focus has been on solid SEO practices and developing a content strategy for a client that doesn't have a lot of time and resources to produce that much content.
Another client in the b2b space came aboard November 1st, and their organic traffic is up 67%! We've focused on technical SEO changes, and overhauling their approach to Content Strategy. Google has responded quickly, which feeds the fire for continued attention to producing great content for their target audience.
It's rewarding sharing case studies with our clients and prospects alike. If you have a friend of business associate who may be in need of digital marketing services, please introduce us! We're happy to pay a referral fee, and we know that earning your recommendation is a validation of the trust and responsibility you've placed in Tribal Core.
Thank you for the trust and confidence you've placed in us!