Design for clients is such a particular niche and not easy to execute well. I still carry battle scars from designing websites in the late '90's and early aughts. With everyone on different monitors and clients requesting design changes particular to their view, it was quite challenging to delight clients. I once had a client ask if a site could be "more lilac" and my recollection was that was the last straw.
Fast forward a decade and a half, and a lot has changed, from responsive website design to defined color palettes derived from a client's Brand Profile. So we've begun putting a toe in the water, and as a result, we are pleased to announce a beta test of two new Design Services.
First, we are offering a Display Ads Set, with 8 images of different sizes, based on our client's choice of design directions. These ads are production-ready for Google Display Ads and Remarketing Ads, to extend your audience reach and better engage those who are already familiar with your brand.
Second, we are offering a Blog Post Amplifier. This suite of 8 images is designed to promote a single high-quality blog post. It includes a Blog Post Header Image and two Sub-Headers both with text overlay. There is also a square Pull Quote image, and four more images formatted for social media promotion of that blog post.
Contact us for pricing and details. It's a pleasure to serve you!
I've had growing ethical concerns about advertising on Facebook for a number of years now. The final straw was viewing The Social Dilemma on Netflix a couple weeks ago. In response, we are no longer going to offer FB/Instagram Ad Management.
Here's a blog post I've written that goes into more detail on my decision.
Please get in touch with any questions or concerns. Blessings,
It brings us each to our edge in some unique way. Maybe every day.
I was tempted to post a fun cat video here, but instead, I'll share one of my favorite quotes. Ram Dass said, "We're all just walking each other home."
If you're working through something, and we can be of support, reach out. My door is open to you.
Blessings,
Tyler PS - ok, here's a fun cat video (opens in new tab).
In doing this work for nearly 20 years, we're quite sensitive to the reporting needs of clients, and it has always been a little tricky to find the right balance.
Some clients love our high-touch approach and appreciate the frequency with which we send out reports, suggestions and more. Other clients get overwhelmed by the volume of communication and tend to zone out, even when what we provide is highly actionable.
Starting in June, we are now consolidating some of our work into a single Monthly Reporting Summary deliverable. So while we are working on your behalf all month long, we are going to roll up all that work into a single report, delivered right around the end of the month.
While this isn't the sexiest update, we think it provides value, lowers friction and improves the work we do. Hope you agree!
If you've been a client of ours for a while, we think you can attest to an ever-improving suite of services. This includes our Keyword Research which is tailor-made for content development and Google Ads alike. It includes our Content Strategy, which is stuffed with great content ideas for blog posts, social media and improving the quality of the content on your site. It includes Topic Research, which is the roadmap you need to produce killer long-form comprehensive content that ranks. And it includes Page Research, which breaks down a high-value page on your website in exquisite technical and content-oriented detail in order to improve rankings.
Well, we've taken all that knowledge and refinement, and launched an online Store for a select suite of our services, served up á la carte as Roadmaps.
If you know anyone who'd like to give us a test drive, send 'em on over to the Store. We also have a limited number of Roadmaps we can comp for non-profits - if you know of an organization that would benefit, drop us a line.
Every month, our clients receive an actionable Content Strategy doc that helps generate ideas for blog posts and social media. In March we rolled out version 2.0 - the new Content Strategy Roadmap, which contains detailed research for a specific topic along with everything that we had included before. We include keyword correlation, questions people ask and results from Google News and Google Images.
In May, our clients will begin receiving version 2.5 of the Content Strategy Roadmap, which includes a huge upgrade in Holidays & Observances, including related queries. We also include a worksheet, so you can print it out and make notes on your Content Plan.
We're always looking for ways to make our deliverables more useful, actionable and production-ready. The newest version of the Content Strategy Roadmap is ready-to-go for your entire team, including writers and social media managers. Hope you love it AND we hope to hear from you with ideas to make it even better.
