When one is in a fast-changing industry such as internet marketing, it's imperative that there is a big focus on R&D - researching the latest changes and developing the implementation of those changes to the benefit of clients. And that's precisely what we do, with regular R&D meetings, process development and occasionally using a client as a willing guinea pig for something new and exciting. To be fair, it doesn't look quite like the lab above.
Some of the things we're working on, which you'll see the fruits of in the coming months:
- Conversion value rules which allow advertisers to tell Google Ads what factors are most important to them.
- Connecting Youtube accounts to Google Analytics accounts to gather more analytics data.
- Google's new beta omnichannel program Performance Max to advertise across all Google Platforms.
- Dynamic Attributes to enhance remarketing campaigns with dynamic creative content.
- Advanced Analytics to better segment and differentiate audiences for channel marketing.
The long and short of it is that we're dedicated to your success, and we see R&D as an essential piece of that puzzle. We work every day to earn your trust and confidence, and staying on top of the latest innovations is just one way that we aspire to deliver value and create happiness.
We're really excited to be beta testing a new service for our clients we call Podcast Research.
As we've shared, we're constantly looking for ways to improve our service and better move the needle. One of the most difficult online marketing initiatives is building backlinks from other sites, which grow authority and help your content rank better over time.
Enter Podcast Research. We’ll identify a number of active, popular podcasts in your industry, including contact info, a key episode to reference, email script and more. We package it up so you can send out five quick emails.
Podcast appearances accomplish two goals: (1) it demonstrates your thought leadership to a highly relevant, self-selecting audience and (2) includes a backlink to your site on the episode page. This boosts your domain authority, resulting in better search rankings over time.
Look for your Podcast Research document delivered in the first half of September!
We run SEO Campaigns for clients on our higher tiers. This is the process of procuring "backlinks" from high-quality, trafficked blogs back to our client's website. The idea here is to increase both domain authority and page authority while maintaining a "natural link profile."
It pairs well with creating good content for your website, including long-form content of 1,500 words or more. The backlinks to your content help that content rank increasingly well for it's target keywords. Google "self storage seo" for example, and you'll see us ranking #1. This is due to a combination of (1) creating great, useful content, (2) keeping that content fresh by updating every couple months and (3) developing backlinks to that content.
Following is organic traffic for one of our clients in the Professional Services vertical. This approach is paying off with 165% more traffic and 200% more leads since March.
Candidly, this is a very time-consuming, low-margin process that requires expertise and resources. And it requires patience, as it takes time for this backlink development to build up the authority to make your site and target posts more competitive. If you'd like to learn more about running SEO Campaigns for your site, schedule some time with Tyler.
