We're really excited to be beta testing a new service for our clients we call Podcast Research. You should have received your research, and we encourage you to review it and send out five quick emails.
Podcast appearances accomplish two goals: (1) it demonstrates your thought leadership to a highly relevant, self-selecting audience and (2) includes a backlink to your site on the episode page. This boosts your domain authority, resulting in better search rankings over time.
Let us know if you have questions!
When one is in a fast-changing industry such as internet marketing, it's imperative that there is a big focus on R&D - researching the latest changes and developing the implementation of those changes to the benefit of clients. And that's precisely what we do, with regular R&D meetings, process development and occasionally using a client as a willing guinea pig for something new and exciting. To be fair, it doesn't look quite like the lab above.
Some of the things we're working on, which you'll see the fruits of in the coming months:
- Conversion value rules which allow advertisers to tell Google Ads what factors are most important to them.
- Connecting Youtube accounts to Google Analytics accounts to gather more analytics data.
- Google's new beta omnichannel program Performance Max to advertise across all Google Platforms.
- Dynamic Attributes to enhance remarketing campaigns with dynamic creative content.
- Advanced Analytics to better segment and differentiate audiences for channel marketing.
The long and short of it is that we're dedicated to your success, and we see R&D as an essential piece of that puzzle. We work every day to earn your trust and confidence, and staying on top of the latest innovations is just one way that we aspire to deliver value and create happiness.
